Oihana started out on his career in Germany and has worked for different multinational companies. In 2008, he started working as an innovation and competitiveness consultant; since 2014, he has been a member of the Business Promotion team at Bilbao Ekintza. In his current role, Oihana facilitates, coordinates and rolls out innovation projects in strategic areas such as Advanced Services (KIBS), the Silver Economy and the Circular Economy, fostering cooperation and synergy with the different players of each ecosystem. He has led and taken part in projects funded by the EU and European networks such as entrepreneurship, innovation, and smart specialisation.