Javier Medina Antón is a financial economist, an expert in business strategy and in market innovation competitiveness, with over 25 years’ experience in transforming technologies into scalable and viable business models. His career ranges from the R&D&I valuation and financing to the implementation of market and commercial strategies, focusing on product servitisation, value retention and creation as keys to improve sustainability and competitiveness in technological and industrial sectors. Javier has advised over 650 startups and companies on transferring technology to the market, structuring circular business models and accessing public and private financing. He currently works with different administrations on designing circular economy and innovation strategies.