Juana has a PhD in Communication from the Rey Juan Carlos University. She has a Post-graduate Diploma in Advertising Management and Own University Expert Qualification in Financial Communication from the Complutense University of Madrid. She has specialised training in Brand Consultancy, Corporate Responsibility and Advertising Self-regulation. She has over 20 years’ experience in lecturing and in professional management at the WWP Group. Juana is currently a professor and researcher at the Audiovisual Communication and Advertising Department at the Rey Juan Carlos University (URJC), which she combines with the academic coordination of the Advertising and Public Relations Degree (blended learning) Juana has been a member of the Self-Regulatory Board since 2011.