Jordi is co-founder and CEO of Inèdit (www.ineditinnova.com), a strategic eco-innovation studio that has supported companies in their transition towards the circular economy since 2009.
Jordi has a PhD in Environmental Science from the Autonomous University of Barcelona (UAB) and received the Award for the Outstanding PhD Dissertation in 2009. He also has a Corporate MBA from ESADE and has studied sustainable business strategy at the Harvard Business School Online.
As an expert in the circular economy, Jordi has headed ecodesign projects and to transform business models to foster the reuse, repair and durability of resources. He is a researcher at the ICTA-UAB and has been a Visiting Research Fellow at Surrey University.
Jordi has published around 40 scientific articles and participated in numerous conferences and publications on sustainability. He is passionate about sustainable innovation and is working on strategies to help companies to convert circularity into a competitive advantage.