Law graduate specialising in Economics with a PhD in Hispanic Philology, he has spent his entire career in the commercial distribution sector, joining Centros Comerciales Continente (Promodès Group) in 1995, and EROSKI in 1997. Over these last two decades, he has held various senior positions: Head of Own Brands, Director of Textiles and Director of Purchasing, and his current position is Director of Health and Sustainability in the Strategic Marketing Area, and General Manager of the EROSKI Foundation.
In parallel to these responsibilities, he has been Vice President of Intercoop Ltd. (international purchasing centre, serving leading distributors in Scandinavia and Italy, as well as EROSKI), President of the Federation of Consumer Cooperatives of the Basque Country (FECOE), Member of the Board of the Higher Council of Cooperatives of the Basque Country (CSCE), Member of the Confederation of Cooperatives of the Basque Country (Konfekoop), Vice-President of Elkar Lan S. Coop. (promoting the cooperative movement), member of the Executive Committee of the Spanish Network of the United Nations Global Compact, member of the Advisory Board for the Spanish Corporate Social Responsibility journal, member of the Basque Country Economic and Social Council, member of the AECA Social Responsibility Commission and member of the Basque Ecodesign Center Executive Committee. He is also a regular contributor to a variety of media.